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Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ PA++++ Reviews

I apply sunscreen religiously so I was surprised to get sunburn after my kayaking trip as I never think of having my skin grilled under the sun 😧 This drives me to check sunscreen 101 online to remind me the importance of wearing sunscreen and the first rule is (I didn’t follow it obviously), NEVER NEVER NEVER miss a spot, like feet, ankles, inner thigh, neck and wrist. A hat for outdoor activity is necessary too and you can see my "lesson" below:

1) First Picture - Didn't apply or apply limited sunscreen on my thigh;

2) Second Picture - Apply Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50 PA++++. The skin looks a bit darker than my original skin tone but it's never red and I don't feel uncomfortable.

Sunburn without wearing sunscreenWearing Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50 PA++++ 60ml

The second rule is SPF (sun protection factor). The SPF number tells you how long the sun’s UVB radiation would take to redden your skin. For example, if you apply an SPF 15 sunscreen, it would take your skin 15 times longer to burn compare to bare skin without any sunscreen on it.

For outdoor activities, choose a water-resistant formula with SPF30 or above so I chose Shiseido Anessa with SPF50 for my protection. This is 60ml which is smaller than the special edition that shown in the bottom of this page. For people who have a history or high risk of skin cancer, a higher SPF may be appropriate.

Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50 PA++++ 60ml

The third rule is to check “broad spectrum” on product label. This means the product protects against both UVA and UVB radiations which penetrate the skin and cause skin damage that can lead to skin cancer.

Once you’ve chosen your SPF broad spectrum sunscreen, you can check the list of active ingredients on the label. Look for a mineral-based product containing Zinc Oxide and/or Titanium Dioxide if you have sensitive skin. However, some people choose so-called chemical sunscreens, such as Avobenzone and Octisalate which can be easier to apply than mineral formulas. Nowadays, many sunscreens, including Shiseido Anessa Perfect UV Sunscreen Skincare Milk, combine both types of active ingredients for different purposes and better coverage.

When it comes to usage, according to Skin Cancer Foundation, use one ounce of sunscreen to cover the entire body. For face, a nickel-sized dollop works. They also recommend applying sunscreen 30 minutes before going outside, then reapplying every two hours and immediately after swimming or sweating. Be aware of how long the product claims to protect against moisture and keep an eye on the clock.

Review on Shiseido Anessa:

Shiseido Anessa is No.1 UV Sunscreen brand in Japan for 17yrs. We have sold for more than 200pcs in this Summer so I am tempted to try this sunscreen when the sun is still fiery in Hong Kong.

According to @cosme, a Japan based customer review website, Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50 is one of the best sunscreens in Japan. It’s powerful (SPF50+ PA++++) yet gentle with 50% of skin care ingredients to protect skin without drying out the natural moisture of it.

Here is the information from @cosme in English:

“This sunscreen becomes even more effective when in contact with sweat and water. A face and body sunscreen with Aqua Booster EX technology and can be easily removed with soap. A super waterproof formula, tested over 80 minutes underwater for durability.”


** Shop Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ PA++++ **

In short, Shiseido Anessa Perfect UV Sunscreen Skincare Milk is formulated with an Improved Aqua Booster EX Technology and 50% skincare ingredients.

The first ingredient of this sunscreen is Dimethicone which is a type of silicone, leaving a smooth, slightly matte and soft finish on the skin. It also helps to improve rough skin texture as it fills in pores and fine lines.

What’s more, it acts as a barrier over skin to protect it from the damages of harsh weather conditions.

Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ PA++++

What I feel? The product glides on the skin so well and easy. It feels a bit sticky when I first apply it but it dries out within a minute to create a smooth finish. It doesn't leave a white cast or greasy layer on the skin that may haunt other people 👻 👻 👻 coz you definitely don’t want to look like a zombie 🧛‍♀️🧛‍♀️🧛‍♀️ in pictures so it is necessary to choose a non-white cast sunscreen. 

Features of Shiseido Anessa Perfect UV Sunscreen Skincare Milk:

  • Sweat and waterproof;
  • Friction resistant;
  • For face and body;
  • Can be used under makeup as foundation primer 

Ingredients of Physical Sunscreens - Zinc Oxide and Titanium Dioxide
Other main ingredients of Shiseido Anessa are Zinc Oxide and Titanium Dioxide. They are made of natural elements and used as ingredients of "Physical Sunscreen" to block or scatter UV rays. They offer a more broad-spectrum protection which are considered as a safer option to protect skin from sun damages. 

Ingredient of Chemical Sunscreen - Octocrylene
It also contains Octocrylene which is an ingredient of "Chemical Sunscreen". Some research suggest that it may trigger the production of free radicals and thus cause photosensitization but if a sunscreen contains only Zinc Oxide and Titanium Dioxide, it may be rubbed off too easily and difficult to achieve very high degree of sun rays protection. 

The bottom line is, no sunscreen is perfect so I will choose the one with the benefits of physical and chemical sunscreens, and also dermatologist-tested. Shiseido Anessa Perfect UV Sunscreen Skincare Milk seems to be a good fit when I consider these conditions. 

More information about using sunscreen in general:

  • Shake well before using;
  • Apply generously before sun exposure;
  • Apply evenly to your face and neck as the last step in your skincare routine;
  • Apply directly to the body in a straight line. Spread evenly in large circular motions using your palm. Use enough to achieve adequate UV protection against UV rays.
  • Re-apply frequently to maintain protection, especially after sweating, swimming and towelling. Remove thoroughly with daily facial cleanser.


  • Do not stay too long in the sun, even while using a sunscreen product.
  • Avoid contact with eyes. If contact occurs, rinse eyes immediately with cold or lukewarm water. Clean the opening and close the cap tightly after use.
  • Keep out of reach of children. Flammable.
  • Keep away from direct sunlight and high temperatures.
  • Avoid contact with clothing. If contact occurs, wash immediately with detergent. Avoid using chlorine bleach as it will cause pink stains. Avoid contact with items such as furniture, nail polish and leather goods, as it may cause discolcration or damage. Avoid contact with clothing and car seats, it may transfer and cause white stains.
  • Sun protection level was measured using 2 mg per square centimeter, conforming with the authorized Sun protection Factor Test Method.
  • Do not use on wounds, eczema and boils. If any redness, swelling, itching & irritation develops, discontinue use of the product and consult a dermatologist immediately. Skin situation may deteriorate if you continue to use it.

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Source: Skin Cancer Foundation 

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