Mentholatum was founded in 1889 in Wichita, Kansas. Starting out as small purveyor of soaps and toiletries, Mentholatum grew into an international manufacturer and marketer of non-prescription drugs with a reputation for quality and value. In 1988, ROHTO Pharmaceutical Company, Ltd* acquired The Mentholatum Company, Inc.
Mentholatum offers a very wide range of lip care products to take care of the needs of customers in every age group, lifestyle and occasion. Cosmeceuticals, medicated, and fashion colors are available worldwide in a variety of delivery forms.
What you find from BeautyKat is the Japan version of Mentholatum Lip Series so you may not able to see them in US stores. To expand our product variety, we will bring you other products from Mentholatum and Rohto Hadalabo in near future.
* ROHTO’s first doors opened in 1899 as Shintendo Yamada Anmin Pharmacy, a small family drugstore run by Yasutami Yamada in Osaka, Japan. The company was a pioneer in over-the-counter medicines and consumer health care products. Fifty years later, the pharmacy became ROHTO Pharmaceutical Company, Ltd.